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Content Marketing

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Let’s Talk About Your Business Growth for 2015!

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Definition: A strategy is a PLAN of action designed to achieve a long-term or overall GOAL.
For successful business growth, you will need to strategically plan & align your content with your marketing goals to achieve conversion at each stage of the Buyers Lifecycle

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“Strategy is not the consequence of planning, it’s the starting point.” ~ Henry Mintzberg

[/h_dd][/column_dd][/section_dd][section_dd section_title=’Although your aim is inevitably business growth, you can have varied goals when it comes to content marketing, be it to – ‘ class=’white_text smaller-title’ bg_image=’https://emsdigital.co.za/wp-content/uploads/2014/10/statsbg.jpg’][column_dd span=’4′ animation=’slideInLeft’][service_box_dd title=’increase brand awareness’ icon=’fa-eye’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][service_box_dd title=’gain more website traffic’ icon=’whhg-trafficlight’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][/column_dd][column_dd span=’4′ animation=’bounceInUp’][service_box_dd title=’grow sales’ icon=’whhg-plantalt’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][service_box_dd title=’improve customer engagement’ icon=’whhg-chat’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][service_box_dd title=’enhance customer loyalty & retention’ icon=’whhg-commentlove’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][/column_dd][column_dd span=’4′ animation=’slideInRight’][service_box_dd title=’generate leads’ icon=’fa-magnet’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][service_box_dd title=’build a brand community, or’ icon=’fa-users’ icon_color=’#ffffff’ gradient_direction=’to top’ icon_border=’1′ icon_border_color=’#ffffff’ border_width=’1′ box_border_color=’#e9eaec’ box_border_width=’1′ box_border_radius=’5′ type=’round_text_aside_middle’ link=’#’ target=’_self’][/service_box_dd][/column_dd][/section_dd][section_dd][column_dd span=’12’ animation=’fadeInRight’][h_dd type=’3′]

Your Online Marketing Strategy is the foundation of your Content Marketing investment. A clear strategy will guide your efforts in order for you to effectively reach your goals. It is therefore crucial to get this step right.

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The fuel of Successful Content Marketing is Content Asset Development through structured storytelling with the focus to attract, convert, and engage your target audience.

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 “Content isn’t King, it’s the Kingdom.” ~ Lee Odden

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If you accurately apply this structured storytelling as its heart, content marketing will help you earn familiarity, build trust and most importantly, build relationships – and once your buyers Know, Like & Trust you, you can grow them ten-fold. This is the power of well planned content.

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Effectively get your content in front of the right people at the right time. After all, what use is it to go through the effort of creating inspiring content if no one is going to see it and read it?

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“If you’re not putting out relevant content in relevant places, you don’t exist.” ~ Gary Vaynerchuk

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Shooting in the dark seldom yields the desired result. Always be sure to have a clear strategy on how you will get your content in front of your buyers and be consistent when sharing your well crafted content and speaking about it in relevant channels. Without these successful, regular touch-points, it will be impossible to build the trust or the relationships with your buyers required for content marketing to be successful.

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In order to track and analyse your successful progress in attaining your marketing goals, you will need to have clearly defined your essential KPI’s in your Content Strategy document. It is key to manage these measurements through ongoing analysis and reporting, as well as all your content related tasks, effectively, to ensure early detection of opportunities and corrections where required on the path to brand success.

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“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” ~ H. James Harrington

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The process of Content Marketing is structured storytelling with the business goal of building a lead generation machine.

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Update your existing website or create your new professional, fully responsive, WordPress brand portal to boost engagement, attract new customers and WOW your audience.

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Get the edge over your competitors. Monitor conversations, schedule content and measure & track engagement with cutting-edge Social Media Software.

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Get found in relevant searches. Our effective SEO packages include planning, keyword research, link building, SEO error detection, optimization of website content and custom requirements.

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Harness the power of direct marketing with MMS & SMS, together with a mobile-friendly website and campaign designs for optimal ROI.

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We cater for all your text and display Ad requirement for Google, Facebook, Twitter and more. Now that’s service!

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We can help you plan, develop, promote and manage your Content Assets in line with your Content Strategy for optimal results. Let’s Talk.

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