WASPA (Wireless Application Service Providers’ Association) is an independent, non-profit organisation, representing the interests of organisations providing mobile application services in South Africa.
With Version 12.0 of the WASPA Code of Conduct which was recently ratified, we believe the most notable change to be within section 13.3 – which relates to WAP Push messages.
Anyone actively participating in the Marketing, Media or Communication industry these days, would agree that the market is transforming right in front of our eyes.
Technology is becoming more advanced at a rapid rate, with a keen focus on investment in data and communication platforms globally. New initiatives promising bigger reach, more interactivity, and better accessibility and visibility for our brands are being discussed and analysed in open forums the world over – and a term which we have loosely come to know at the end of the 20th century as ‘New Media’, is suddenly turning marketing as we know it on its head.
Multimedia Solutions service of checking active mobile phone numbers before sending out a campaign not only provides companies with a cost saving benefit, but also enables companies to update their customer contact information. Eddie Groenewald, Multimedia Solutions CEO, says companies supply their database of numbers which is then “scrubbed” to check which numbers are active and which numbers are inactive.
A specialist has joined the ranks of South Africa’s top marketing solutions providers.
“Emarketing trends have seen a soaring acceptance in recognition over the past decade,” says eMarketing Solutions CEO, Kobus van den Berg. “…owing largely to the ever expanding reach of the web and its escalating popularity as a marketing platform.”
