advertising industry Tag

Anyone actively participating in the Marketing, Media or Communication industry these days, would agree that the market is transforming right in front of our eyes.

Technology is becoming more advanced at a rapid rate, with a keen focus on investment in data and communication platforms globally. New initiatives promising bigger reach, more interactivity, and better accessibility and visibility for our brands are being discussed and analysed in open forums the world over – and a term which we have loosely come to know at the end of the 20th century as ‘New Media’, is suddenly turning marketing as we know it on its head.

SHANGHAI, CHINA: Guang Yin Yoga is a small yoga club in Shanghai. Chinese people still have quite low awareness of yoga, and for four years, the club hasn’t been successful, with only few club members. So management thought out of the box…Shanghai Hotidea Advertising needed to raise Guangyin Yoga’s brand awareness overnight and enroll 300 new members with only a small budget.