How important is Content Marketing for your online brand? On a scale of 1 to 10… a great, big 12!
Why? Because consumer behaviour has evolved, and the world of marketing needs to revolutionise (just to keep pace).
Creating a content campaign that will drive successful results can be a daunting task.
Where do I start? What types of content should I include? How do I ensure that my content supports and complements one another?
So, the principle of Content Marketing success is built on? Well – content of course! But what kind of content should you create, and how should this tie together?
Unless you’ve been hiding in a cave somewhere – in which case, welcome back to society – you more than likely know that Content Marketing is the hottest buzzword in the world of marketing right now.
A significant announcement made last night – indicating that Facebook no longer stipulate the use of third-party apps in order to run promotions – is a long-awaited game changer for marketers and brands!
Everyone with an interest in Social Media is abuzz following the announcement on Monday, that Facebook began testing a new feature called ‘Collections’, which allows marketers to add ‘Want’ or ‘Collect’ buttons to news feed posts about products. Facebook has stated that the new feature is unrelated to Pinterest, but we can’t help but notice the similarity… you be the judge?
Twitter rolled out Header Photos on Tuesday, launching their NEW Profile page design…
Starting this week you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an all-new Header Photo (similar to Facebook’s Cover Photo) on twitter.com, and on mobile apps for iPad, iPhone and Android. The same image will appear whenever anyone views your profile on the web or these apps. Your new header photo will appear above your Tweets, expressing yourself instantly, anywhere.
You may have already heard the news that Woolworths SA was forced to disable their Facebook timeline following a flood of abusive comments on their Company Page.
With so many different Social Media platforms being used today, keeping your creative up to date can become quite the challenge. Constantly having to search for the correct image sizes is time consuming and inefficient, and let’s face it, you would rather spend this time producing awesome designs.
Feeling a bit left out of the conversation? With so many abbreviations & acronyms used on Twitter, it’s no wonder we struggle to understand what our friends and followers are sometimes saying – but with being limited to 140 characters, one has to learn to be more creative in tweeversation… 🙂
